Every logo, every branding identity is telling a story, I’ll tell you about mine.
I wanted something organic and alive that moves forward. I love the sea, the ocean, so a wave was the piece that I wanted to complement my name. A wave is always moving, sweeping over any obstacle, it’s flexible, it adapts to any environment, it turns things upside-down so you can see them from all perspectives, and never stop moving, that for me means never stop learning, creating, or growing.
The font for the logo had to be as flexible as a wave so I chose Gabba All Caps because its curves adapt perfectly well to the wave idea.
You can see here the main logo and the short version in the main colours with some variations, business cards and some examples of implementation.
Monica Colias 